‘Good People, Great Nation’ Jettisoned As FG Unveils ‘Fascinating Nigeria’ As New Tourism Brand Identity

A new tourism brand identity for the
nation’s tourism sector has been unveiled
by the Federal Government which aims to
drive the promotional activities of the
government in the culture and tourism
sector.
Making this known to journalists in Abuja,
Minister of Tourism, Culture and National
Orientation, Chief Edem Duke noted that
a brand identity for Nigeria’s creative
sector was long overdue given the huge
tourism assets which Nigeria is known for
in Africa and beyond.
The new identity, ‘Fascinating Nigeria’
which replaces ‘Good People, Great
Nation,’ the minister said, has received
the nod of the Federal Executive Council.
Duke said the new identity will put
Nigeria at par with countries like South
Africa with ‘It’s Possible’ as its brand
identity, India’s ‘Incredible India’ and
Malaysia with ‘Truly Asia’.
According to the minister, the official
launch of the tourism brand Identity will
hold on June 9 in Abuja and “will unravel
several windows that make Nigeria truly
fascinating, from her weather to her
resilient people, the beautiful landscape,
extensive cultural diversity and literature
which Nigeria is known for”.
Duke, who  did not however disclose the
cost of the campaign that will deploy
traditional and new media of
communication, stressed that the
campaign will be driven by players in the
private sector and will see Afro beats
legend, King Sunny Ade and R&B/Pop
superstar, Innocent ‘Tuface’
Idibia showcasing Nigeria’s rich cultural
assets.
Director General of Nigeria Tourism
Development Corporation, Mrs Sally
Mbanefo, however assured that the main
thrust of the corporation under her
leadership would be restructuring,
growing the tourism sector and tackling
skills gap amongst other challenge